Big firms have perfected the machinery of bidding - templates, trackers, review cycles. But “elevation” can go wrong. When style, process, or politics take over, firms lose focus on persuasion and winnable bids slip away.

Many law firms still treat tender pricing as an afterthought; decided once the rest of the bid is done.

Pricing your bid is like drafting a blueprint. Leave it too late, and you're improvising structure instead of designing it.

Build your pricing into the plan from the outset - it should reinforce your value, not be scribbled in as an afterthought.

Thinking of paying for a tender subscription service?

Before your law firm forks out for alerts, here’s what you really get (and what you don’t) from paid platforms.

Why do lawyers disappear when you need input on a tender? It’s rarely reluctance…

It’s workload, misalignment, or unclear asks.

Learn how to get lawyers on board and make tenders easier for everyone.

Legal proposals don’t need to be bloated to be persuasive.

Here’s what to include to help your client say yes, whether it’s a formal tender or informal pitch.

Is your law firm’s bid/no-bid checklist just a tick-box exercise? This article shows how to make better, earlier decisions and avoid the chaos that follows a vague yes.

Think your law firm proposal is being read cover to cover?

Think again.

This article walks through how clients actually read tenders, and what that means for structure, language, and content that gets noticed (and wins).

Still getting “use what we had last time”?

Learn how to brief and interview partners for tenders in a way that draws out relevant stories, strong input, and better outcomes.

Tired of chasing every tender?

Learn how BD and marketing professionals in law firms can lead stronger bid/no-bid decisions and become strategic advisors, not order takers.

Worried about naming clients in legal tenders?

Learn when it’s safe, smart, and strategic to reference client work; and how to do it without breaching confidentiality.

Not sure if a tender is worth your law firm’s time?

Use this essential checklist to help your law firm qualify legal services bid opportunities and stop wasting effort on long shots.

Generic same-same law firm tender content won’t cut it.

Learn how to differentiate your law firm and stand out with specific, persuasive, client-relevant appeals and examples.

Law firm proposal guide: what to include and what to skip

A compelling executive summary can make or break your law firm’s tender.

Learn what to include, how to structure it, and how to use it to win over evaluators.

Not sure how to handle client referees and references in your legal tenders and proposals?

This practical guide explains the difference, how to ask, and how to make your references persuasive.

Make your law firm tenders more persuasive with stronger case studies.

Use specificity, structure, and strategy to prove capability and build client trust.

Tenders don’t have to be a drama. Here’s how law firms can avoid last-minute scrambles, partner politics, and cut-and-paste disasters; and actually make tenders less painful.