Helping law firms win more, more often and on better terms

Tools, resources and real-world guidance to help you
make smarter bid decisions and
write winning legal services tenders.

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Be honest: is your law firm still “doing” local government tenders?
Be honest: is your law firm still “doing” local government tenders?

Local government work can be rewarding, but not every council tender represents a good commercial opportunity. Here's why smart firms are becoming more selective.

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Add some jazz: how to make your deal list actually impressive
Add some jazz: how to make your deal list actually impressive

Turn your deal list from a flat list of transactions into a compelling set of credentials. Learn how to show context, complexity, and outcomes that actually matter to clients.

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Why incumbents keep winning law firm tenders (and how to change that)
Why incumbents keep winning law firm tenders (and how to change that)
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Production or pursuit? The two sides of a successful law firm tender
Production or pursuit? The two sides of a successful law firm tender

Law firms often treat tenders as admin or desktop publishing and production document exercises. But winning bids requires more than production. Here’s how combining production and pursuit strategy lifts your chances.

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Elevation gone wrong: why law firms lose winnable bids
Elevation gone wrong: why law firms lose winnable bids

Big firms have perfected the machinery of bidding - templates, trackers, review cycles. But “elevation” can go wrong. When style, process, or politics take over, firms lose focus on persuasion and winnable bids slip away.

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Smart proposal pricing isn’t just for BAFO: get strategic earlier in the bid
Smart proposal pricing isn’t just for BAFO: get strategic earlier in the bid

Many law firms still treat tender pricing as an afterthought; decided once the rest of the bid is done.

Pricing your bid is like drafting a blueprint. Leave it too late, and you're improvising structure instead of designing it.

Build your pricing into the plan from the outset - it should reinforce your value, not be scribbled in as an afterthought.

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Should your law firm pay to find tenders? Here’s what’s worth it.
Should your law firm pay to find tenders? Here’s what’s worth it.

Thinking of paying for a tender subscription service?

Before your law firm forks out for alerts, here’s what you really get (and what you don’t) from paid platforms.

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Working with reluctant lawyers: why they go MIA on tenders (and how to get them on board)
Working with reluctant lawyers: why they go MIA on tenders (and how to get them on board)

Why do lawyers disappear when you need input on a tender? It’s rarely reluctance…

It’s workload, misalignment, or unclear asks.

Learn how to get lawyers on board and make tenders easier for everyone.

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What really needs to go into a law firm proposal or pitch?
What really needs to go into a law firm proposal or pitch?

Legal proposals don’t need to be bloated to be persuasive.

Here’s what to include to help your client say yes, whether it’s a formal tender or informal pitch.

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From checklist to conversation: how to make your law firm’s bid/no-bid process more strategic
From checklist to conversation: how to make your law firm’s bid/no-bid process more strategic

Is your law firm’s bid/no-bid checklist just a tick-box exercise? This article shows how to make better, earlier decisions and avoid the chaos that follows a vague yes.

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What is Law firm tenders, bids & proposals?

Law firm tenders is a resource hub for law firm marketers, BD professionals, bid managers, partners and lawyers who find themselves managing tenders, bids and proposals, often with limited support.

Created by Amy Burton-Bradley of Bidtique, it’s designed to help you qualify opportunities, sharpen your content, and win better work without burning out.

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