Is your law firm’s bid/no-bid checklist just a tick-box exercise? This article shows how to make better, earlier decisions and avoid the chaos that follows a vague yes.

Still getting “use what we had last time”?

Learn how to brief and interview partners for tenders in a way that draws out relevant stories, strong input, and better outcomes.

Tired of chasing every tender?

Learn how BD and marketing professionals in law firms can lead stronger bid/no-bid decisions and become strategic advisors, not order takers.

Worried about naming clients in legal tenders?

Learn when it’s safe, smart, and strategic to reference client work; and how to do it without breaching confidentiality.

Generic same-same law firm tender content won’t cut it.

Learn how to differentiate your law firm and stand out with specific, persuasive, client-relevant appeals and examples.

Law firm proposal guide: what to include and what to skip

Make your law firm tenders more persuasive with stronger case studies.

Use specificity, structure, and strategy to prove capability and build client trust.