Smart proposal pricing isn’t just for BAFO: get strategic earlier in the bid

Many law firms still treat tender pricing as an afterthought; decided once the rest of the bid is done.

Pricing your bid is like drafting a blueprint. Leave it too late, and you're improvising structure instead of designing it.

Build your pricing into the plan from the outset - it should reinforce your value, not be scribbled in as an afterthought.