Production or pursuit? The two sides of a successful law firm tender
Law firms often treat tenders as admin or desktop publishing and production document exercises. But winning bids requires more than production. Here’s how combining production and pursuit strategy lifts your chances.
What really needs to go into a law firm proposal or pitch?
Legal proposals don’t need to be bloated to be persuasive.
Here’s what to include to help your client say yes, whether it’s a formal tender or informal pitch.
From order taker to decision shaper: how BD and marketing professionals in law firms can lead better bid decisions
Tired of chasing every tender?
Learn how BD and marketing professionals in law firms can lead stronger bid/no-bid decisions and become strategic advisors, not order takers.